Latest Insights

January 5, 2026

89.5 percent of mobile phones are smartphones. Kenya approaches the Digital Inversion point.

December 23, 2025

A holiday message from the Mediatec Africa team as we close out 2025.

March 22, 2025

Minimalism is dead. Our latest 25-page intelligence report reveals why Gen Z is moving to Creative Maximalism and what it means for your brand strategy.

January 17, 2025

African brands face unique challenges. Limited budgets. Fragmented markets. Low brand awareness. Maximalist marketing delivers the bold presence needed to break through.

July 23, 2018

Editor’s Note: Originally filed in 2018, this deep dive has been updated with 2025/2026 insights to reflect the professionalization of Kenya’s digital entrepreneurship landscape.

July 19, 2018

In a digital landscape flooded with AI-generated content, finding a genuine connection with the reader has become the ultimate competitive advantage. By late 2025, the “Trust Economy” has replaced the “Attention Economy.” It is no...

July 17, 2018

##Why Kenyan Brands Still Need Radio, BTL, and Traditional Marketing in 2026.

June 25, 2018

Editor’s Note: Originally drafted in 2018, this article has been rewritten in December 2025 to reflect the tectonic shifts in the Kenyan digital attention economy.

June 25, 2018

Editor’s Note: While this article was originally archived in 2018, it has been fully updated with December 2025 data to reflect the industry’s historic $1 trillion milestone and the algorithmic shift that defined the last...

May 29, 2018

You’ll find this post in your _posts directory. Go ahead and edit it and re-build the site to see your changes. You can rebuild the site in many different ways, but the most common way...